Brand Building
powered by SMC Capital
Brand is one of the most valuable assets that a company possesses. It must be carefully built and jealously protected. Market reputation can mean the difference between success and failure.
SMC Capital is an NYC-based investment and advisory firm focused exclusively on projects and tokens related to blockchain tech, digital currency, and security token offerings (STOs). Our team has a proven track-record of success in the blockchain industry, finance, and high growth startups.

Our powerful advisory arm provides PR services, exchange listing, and events to clients and portfolio projects. We owe a part of our success to maintaining strong relations with investment communities in Asia and US (funds, family offices and exchanges), as well as with leading media, such as WSJ, Business Insider, Coindesk and others.

We pride ourselves in identifying your challenges quickly and designing strategies to address them. We've been helping business for over 15 years in the US, Asia and Europe. We know the landscape, we know your business and understand your industry.

Partners at SMC Capital work directly with our clients, so you can be confident to see strong results from their combined experience and expertise.
SMC Capital in numbers
A track record of excellence
Global events that we organized and participated in
Articles and mentions in major media outlets
Investment funds and exchanges that partner with us
Raised by our clients
What we offer
Our services help you achieve your goals
SMC Capital's PR service provides a turnkey solution to generate positive coverage of our clients in leading media
SMC helps our clients obtain cost-effective participation at high-profile events as well as to implement own branded events
Community Building
We leverage years of community building experience to help our clients build a vibrant and loyal audience, both online and offline
Our strong network of funds, family offices, and private investors helps our clients raise money faster and more effectively
Video Production
With our help, our clients create professional and unique video content that often goes viral on YouTube and other social media
Exchange listing
Our exchange relations experts help navigate our clients through the listing period
SMC Capital Brand Building Packages
A turnkey solution for blockchain companies
Tailor-made strategy
SMC's Brand Building team will help you develop a plan on how to position yourself in the market, ensuring that the brand you build stays consistent with your vision
Securing speaking opportunities
Establish yourself as an expert in your field by securing speaking opportunities at high-profile events around the world for a fraction of the cost that other speakers pay or for free
Articles in leading media
Our PR specialists will curate and pitch your content to our extensive list of media contacts from leading outlets, such as Forbes, WSJ, CoinDesk, CoinTelegraph, and others.
Social media management
Not only do we help monitor and engage with your existing social media community, we also think outside the box to help you grow your audience organically
Branded events
One of the best ways to solidify your brand among key opinion leaders is to host an event where all the most important people in your industry attend
24/7 Support
SMC staff work in all corners of the globe, including NYC, Amsterdam, Singapore, Hong Kong, and Seattle, so we can provide constant support at any hour.
What does Brand Building help you achieve?
A globally-recognized brand can deliver enormous
benefits to your company, even in bearish markets
Brand and reputation is one of the most important factors for investors and venture capital firms.
Attract customers and partners
Research shows that many people make key business decisions based on brand.
List on top exchanges
Top exchanges list tokens with a powerful brand in order to guarantee trading volume.
Grow your token price
Traders feel more confident buying and holding tokens with a solid reputation.
Build your brand community
Strong brands increase audience engagement and membership organically
Boost corporate morale
Employees feel better and work harder when their employer has a powerful brand
Media that we work with
SMC Capital has built relationships with both traditional business media and crypto-focused outlets
And more than 50 others
SMC media mentions
Examples of media coverage secured by SMC Capital
for ourselves, our portfolio projects, and our clients
Exchanges that we work with
Our relationships with leading global exchanges help secure attractive listing conditions for our clients
And more than 35 other exchanges
Our criteria
Brand building involves sharing reputational risks with our clients, so our selection process is one of the strictest on the market. We aim to work with high-quality projects that already have substantial traction in their industry as well as clear goals for their brand building campaigns.

Let's find out if we're a good fit.
Meet our Team
John Slyusarev
Managing Partner
Prior to founding SMC Capital, John worked as CMO and CBDO of ICORating, the largest blockchain industry rating company, leading ICORating's international expansion. John also served as the CMO of one of the largest travel platforms in Eastern Europe. He also ran his own consulting firm, working with some of the world's largest banks, retailers, startups, and venture funds. John's expert commentary on the blockchain market has been published by leading media, including Business Insider, Wall Street Journal, INC,, CoinTelegraph, and many others.
Mike Mironov
Senior Partner
Mike managed a multi-million dollar portfolio of assets as a Coverage Banker for Financial Institutions for the EMEA region at ABN AMRO Bank for over 8 years. In his role as a Community Growth mastermind at Airbnb, Mike oversaw a 700% community growth in just 2 years. Mike has worked in blockchain since 2015. As Head of Sales and Partnerships at ICORating, he built profitable partnerships with leading crypto industry funds and exchanges. He is a co-founder of GlTA - the Global ICO Transparency Alliance. Mike holds an MBA from the University of Wales and a Masters in International Relations from the University of Amsterdam.
Steven Campbell
Business Development
Steven has over 4 years of experience in traditional finance, having worked with financial companies such as Newbridge Securities and J.P. Morgan Chase. During his career he obtained his Series 6 and Series 63 financial licenses and New York State Life and Health Insurance License. He also has over 2 years of experience in alternative lending. Steven has over 2 years of experience in the blockchain industry. Before his current roleat SMC Capital, Steven was the Business Development Manager in North America for ICORating. He studied Financial Planning at Southern Connecticut State University.
Oleg Maslov
Media Relations
Before joining SMC Capital, Oleg worked as a Copywriter for ICORating. He forged business relationships with media and journalists over 5 years in various roles at Ruptly TV in Berlin, Germany. An entrepreneur at heart, Oleg also managed the development of a prototype for a travel fitness startup called FlyFit. Oleg received a Masters in Communication and Journalism from Free University Berlin and dual Bachelors degrees in Economics and Political Science from the University of Washington in Seattle.
Daniel Engevik
Exchange Relations
Daniel has over 5 years of experience in the tech industry, having worked for and TravelBird in Product Planning roles. He also has extensive experience in digital marketing, crypto trading, and blockchain. At SMC Capital, Daniel leverages his relationships with crypto exchanges to guide clients through the token listing process. Daniel has a Bachelors in Business Administration from Hogeschool INHOLLAND and studied Fintech Innovation Strategy from the Copenhagen School of Business.
Mary Abb
Mary started her career with leading global law firm Dentons before taking a position as an Events Coordinator for Ulmart, one of the largest online retailers in the CEE region. She played a key role in organizing Ulmart's exhibition at the 2017 World Economic Forum in Davos. As Head of Events at ICORating, Mary organized more than 15 widely-attended blockchain events in 2018 alone. Mary holds a Bachelors degree in Linguistics from Saint Petersburg State University.
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