Brand Building
powered by SMC Capital
Brand is one of the most valuable assets that a company possesses. It must be carefully built and jealously protected. Market reputation can mean the difference between success and failure.
SMC Capital

SMC Capital is an NYC-based investment fund and advisory firm focused exclusively on projects and tokens related to blockchain tech, digital currency, and security token offerings (STOs). Our team has a proven track-record of success in the blockchain industry, traditional finance, and high growth startups.

Our powerful advisory arm provides fundraising services, capital introduction, exchange listing, PR, and events to clients and portfolio projects. We organized more than 50 different event for 2,000 attendees all over the world, including world-renowned STFuture. We organized events for companies like Huobi, Fenbushi, KuCoin, everiToken and many others.

SMC partners have helped raise over $100 million for dozens of projects over the last 5 years. We owe a part of our success to maintaining strong relations with investment communities in Asia and the US (funds, family offices and exchanges), as well as with leading media, such as the WSJ, Business Insider, CoinDesk and others.
SMC Capital in numbers
A track record of excellence
53
Global events that we organized and participated in
50+
Articles and mentions in major media outlets
158
Investment funds and exchanges that partner with us
$125M
Raised by our clients
What we offer
Our services help you achieve your goals
PR
SMC Capital's PR service provides a turnkey solution to generate positive coverage of our clients in leading media
Events
SMC helps our clients obtain cost-effective participation at high-profile events as well as to implement own branded events
Community Building
We leverage years of community building experience to help our clients build a vibrant and loyal audience, both online and offline
Fundraising
Our strong network of funds, family offices, and private investors helps our clients raise money faster and more effectively
Video Production
With our help, our clients create professional and unique video content that often goes viral on YouTube and other social media
Exchange listing
Our exchange relations experts help navigate our clients through the listing period
SMC Capital Brand Building Packages
A turnkey solution for blockchain companies
Tailor-made strategy
SMC's Brand Building team will help you develop a plan on how to position yourself in the market, ensuring that the brand you build stays consistent with your vision
Securing speaking opportunities
Establish yourself as an expert in your field by securing speaking opportunities at high-profile events around the world for a fraction of the cost that other speakers pay or for free
Articles in leading media
Our PR specialists will curate and pitch your content to our extensive list of media contacts from leading outlets, such as Forbes, WSJ, CoinDesk, CoinTelegraph, and others.
Social media management
Not only do we help monitor and engage with your existing social media community, we also think outside the box to help you grow your audience organically
Branded events
One of the best ways to solidify your brand among key opinion leaders is to host an event where all the most important people in your industry attend
24/7 Support
SMC staff work in all corners of the globe, including NYC, Amsterdam, Singapore, Hong Kong, and Seattle, so we can provide constant support at any hour.
What does Brand Building help you achieve?
A globally-recognized brand can deliver enormous
benefits to your company
Future fundraising
Probably now you are not raising money, but you should be well-prepared when you will raise. Brand and reputation is one of the most important factors for investors and venture capital firms.
Attract customers and partners
Research shows that many people make key business decisions based on brand.
Attract traders
We will help you to attract traders from all over the world who will boost your volume and will generate revenue for your company.
Attract high-quality projects for listing
Attractive projects are the one of the key factors to attracting attention from traders and institutional investors.
Build your brand community
Strong brands increase audience engagement and membership organically
Boost corporate morale
Employees feel better and work harder when their employer has a powerful brand
Media that we work with
SMC Capital has built relationships with both traditional business media and crypto-focused outlets
And more than 50 others
SMC media mentions
Examples of media coverage secured by SMC Capital
for ourselves, our portfolio projects, and our clients
Exchanges that we work with
Our relationships with leading global exchanges help secure attractive listing conditions for our clients
And more than 35 other exchanges
Our criteria
Brand building involves sharing reputational risks with our clients, so our selection process is one of the strictest on the market. We aim to work with high-quality projects that already have substantial traction in their industry as well as clear goals for their brand building campaigns.

Let's find out if we're a good fit.
Our team
Our partners work directly with the most important clients and leverage their reputation and personal connections for the success of client's event
JOHN SLYUSAREV
FOUNDING AND MANAGING PARTNER
Prior to founding SMC Capital, John worked as CMO and CBDO of ICORating, the largest blockchain industry rating company, leading ICORating's international expansion. John also served as the CMO of one of the largest travel platforms in Eastern Europe. He also ran his own consulting firm, working with some of the world's largest banks, retailers, startups, and venture funds. John's expert commentary on the blockchain market has been published by leading media, including Business Insider, Wall Street Journal, INC, Bitcoin.com, CoinTelegraph, and many others.
MIK MIRONOV
FOUNDING AND SENIOR PARTNER
Mike managed a multi-million dollar portfolio of assets as a Coverage Banker for Financial Institutions for the EMEA region at ABN AMRO Bank for over 8 years. In his role as a Community Growth mastermind at Airbnb, Mike oversaw a 700% community growth in just 2 years. Mike has worked in blockchain since 2015. As Head of Sales and Partnerships at ICORating, he built profitable partnerships with leading crypto industry funds and exchanges. He is a co-founder of GlTA - the Global ICO Transparency Alliance. Mike holds an MBA from the University of Wales and a Masters in International Relations from the University of Amsterdam.
OLEG MASLOV
HEAD OF COMMUNICATIONS
Before joining SMC Capital, Oleg worked for ICORating. He forged business relationships with media and journalists over 5 years in various roles at Ruptly TV in Berlin, Germany. An entrepreneur at heart, Oleg also managed the development of a travel fitness startup called FlyFit. Oleg received a Masters in Communication and Journalism from Free University Berlin and dual Bachelors degrees in Economics and Political Science from the University of Washington in Seattle.
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