SMC Capital Partnership Proposal for Bibox
SMC Capital

SMC Capital is an NYC-based investment and advisory firm focused exclusively on projects and tokens related to blockchain tech, digital currency, and security token offerings (STOs). Our team has a proven track-record of success in the blockchain industry, traditional finance, and high growth startups.

Our powerful advisory arm provides PR services, exchange listing, and events to clients and portfolio projects. We owe a part of our success to maintaining strong relations with investment communities in Asia and US (funds, family offices and exchanges), as well as with leading media, such as WSJ, Business Insider, Coindesk and others.

We pride ourselves in identifying your challenges quickly and designing strategies to address them. We've been helping business for over 15 years in the US, Asia and Europe. We know the landscape, we know your business and understand your industry.

Partners at SMC Capital work directly with our clients, so you can be confident to see strong results from their combined experience and expertise.
SMC Capital in numbers
A track record of excellence
53
Global events that we organized and participated in
50+
Articles and mentions in major media outlets
55
Investment funds and exchanges that partner with us
$125M
Raised by our clients
Media that we work with
SMC Capital has built relationships with both traditional business media and crypto-focused outlets
SMC media mentions
Examples of media coverage secured by SMC Capital
for ourselves, our portfolio projects, and our clients
Yahoo! Finance
Chinese non-profit Zhiyuan Hui — reportedly the world's largest volunteer service platform — has announced its partnership with token economy infrastructure firm EveriToken. The news was announced Jan. 12 in an official EveriToken blog post.
Link
Cointelegraph
Chinese non-profit Zhiyuan Hui — reportedly the world's largest volunteer service platform — has announced its partnership with token economy infrastructure firm EveriToken. The news was announced Jan. 12 in an official EveriToken blog post.

Link
Events that we organized
Examples of events organized by SMC Capital
for ourselves, our portfolio projects, and our clients
Our proposal to Bibox
Cost-efficient marketing and promotion
Native media placement helps keep costs down (no paid press releases) while maximizing exposure to a wide and relevant audience
Strong global brand
Establish Bibox as a market leader in English-speaking markets via strategic and recurring media placements
Powerful personal brand
Establish Bibox executives as industry experts via regular commentary, mentions, and contributions to leading media
SWOT analysis
Brief audit of current Bibox media
Strengths
1. Top 10 exchange, $300MM 24hr vol
2. Aims to become fully compliant
3. Expansion to 7 new markets, global acquisitions
4. $500 MM valuation from investment round
5. Strong team
6. Strong media presence in China
Weaknesses
1. Less native media exposure than competitors in key English-speaking markets
2. Underutilization of personal brand (Aries Wang)
3. Paid press releases and articles with limited genuine distribution
Opportunities
1. Establish Bibox as a market leader in global English-speaking media
2. Attract new groups of customers (such as institutionals), support liquidity
3. List new high quality projects
4. Find new opportunities for promoting incubated projects
Threats
1. Reputational damage as a result of ignoring global media management
2. Losing market opportunities (such as onboarding institutionals, retail and etc).
3. User migration to other platforms
Deliverables
What Bibox can expect from SMC Capital
A cost-effective PR strategy
We will create a tailor-made step-by-step action plan for Bibox to target and approach media companies with content designed to increase chances of securing native publication.
Native placements of the Bibox brand across English-speaking media
In the short-term, we will focus on executing native placements in industry-specific media, with the aim of providing at least 2 placements in the first month.
Establishment of a powerful personal brand for Bibox executives
Our team will seek out regular contributor opportunities for Bibox executives in leading media, distribute comments from executives on breaking news and major market developments, and work with journalists to secure comments and mentions.
Long-term relations with leading media
We will create custom content, including op-eds and research, on a regular basis in order to keep Bibox in the media spotlight. Continuous high-quality industry reports and editorials will keep the Bibox brand in the media spotlight and provide opportunities to manage your image.
Action Plan
1. Preparation of media campaign and intro of Bibox to leading media

2. Initial content gathering, formulation, and distribution.

3. Expectations: 2 media mentions in leading industry media such as (Cointelegraph, Bitcoin.com, Coindesk, CCN)
1. Establish Bibox as a contributor in leading crypto media by securing publication of expert articles, research, and comments.

2. Providing comments to media

3. Expectations: 4 media mentions in leading industry media such as (Cointelegraph, Bitcoin.com, Coindesk, CCN) + a couple of traditional media.
1. Leverage crypto media performance to secure Bibox as a contributor to leading traditional finance publications.

2. Continue publishing in leading crypto and traditional media.

3. Expectations: 3 media mentions in leading business media such as (Yahoo.Finance, Business Insider, WSJ, Forbes, Investing.com, Wall Street Online).
1. Frequent and regular articles and mentions in leading crypto and traditional media.

2. Cost-effective and powerful promotion to wide audience

3. No more ineffective paid press releases
Event services
Mono-branded events
SMC Capital organizes all aspects of mono-branded events for our clients, including venue booking, catering, invitations, promotion, speaker booking, and hosting. We leverage our large network in New York and Hong Kong to ensure relevant and high-profile attendance.
Speaking opportunities
We also help clients identify excellent speaking opportunities at relevant conferences and secure speaking opportunities at SMC-branded events.